Dipaul
The key to all of Russia
Service
Product
Year
2024
General Information
A very interesting and status project for Argument studio - Dipaul. At the moment of convergence of business ideas of China and Russia there was a large-scale presentation of Dipaul company, for which we prepared a presentation video revealing the essence of services and business strategy of the company. Dipaul provides innovative equipment for Russian industry and microelectronics for companies involved in the development of electronic devices.
Ideation
The main metaphor of the project is the legend of the key that opens all doors. We tried to create an image of a unique key that carries the brand's identity.
Through the transformation of materials and the design of the object, we wanted to show how the key from the legend becomes a reality and acquires a modern technological design.
Switching to the scale of the map of Russia, we talk about industries and show the scale of Russia. Partnership in many cities.
